Mediahawk

Open the dashboard and see exactly which ads sparked phone calls today. With tracking numbers assigned to every channel and campaign, you can scan sources, keywords, and landing pages in minutes and spot what’s working. Filter by date, device, or location, then pivot to cost and revenue to decide where to push or pull budget. Save your view as a shareable board so the team aligns on the same KPIs, and schedule a weekly snapshot to reach your inbox before stand-up.

When calls come in, conversation analysis does the heavy lifting. Rules pick up phrases your customers say and auto-tag each interaction with intent, product, or outcome, so classification is consistent without manual data entry. Use the most frequent terms to tighten ad copy, add negative keywords, and refine website messaging. Compare call length and engagement by hour and day to adjust ad scheduling, call extensions, and staffing. Spot missed-call patterns, set alerts for high-value callers, and trigger follow-ups to recover opportunities.

Close the loop by pushing phone conversions into your analytics and ad platforms. Sync outcomes and values to GA4 and Google Ads for smarter bidding, and write lead source, campaign, and keyword to your CRM, such as HubSpot or Salesforce, to track pipeline and revenue. Switch between first-touch, last-touch, and multi-touch views to explain performance to stakeholders and validate budget requests. For offline activity—print, radio, events—assign distinct numbers per creative and roll results up alongside digital efforts so every channel is measured on the same scale. more