Singular

Search and delete duplicate files on your Mac. Drag documents and folders on the program's window or Dock icon, select the files using the open panel, view the list of all the duplicates the program found and move the unwanted items to the recycle bin.

Treat Singular as the switchboard for your growth data. Begin by connecting your media partners, analytics, app stores, and back‑office revenue systems. The platform pulls spend, impressions, clicks, and conversions on your schedule and standardizes them against a shared taxonomy. Map UTMs, partner parameters, and campaign naming rules so every channel rolls up to the same dimensions. Create calculated metrics like blended CPA and marginal return, and align currencies and time zones. If you maintain a warehouse, enable managed pipelines to stream clean tables to BigQuery, Snowflake, or S3, then use automated QA checks to reconcile costs and payouts. Save views per region, product, or funnel stage to match how your team executes.

With data unified, manage the day to day from actionable performance views. Use cohorts to track day‑0 to day‑90 payback, slice by creative, geo, device, audience, and surface underperformers to an action queue. Budget pacing shows if you’re ahead or behind plan; run scenarios to see the impact of shifting dollars across networks and targets. Set anomaly alerts for CPI spikes, CVR dips, and data drops. Let optimization suggestions flag wasteful placements, recommend bid and budget changes, and auto‑allocate incremental spend when a campaign meets your efficiency guardrails. Export snapshot dashboards for stakeholders and pin key metrics so your morning checks take minutes, not hours.

For app teams, configure install and in‑app event measurement via SDK or server‑to‑server links, define lookback windows, and specify rules to credit the right touch. Strengthen data integrity with real‑time fraud controls—block click flooding, device farms, and hijacked installs before they contaminate reports—and review audits to tune thresholds over time. If you monetize with ads, connect mediation partners to pull eCPM, fill, and revenue at the placement level. Test waterfalls, compare networks side by side, and balance user LTV against acquisition costs in a single workflow. Tie creative performance to revenue so you know which assets actually move payback.

Collaboration and governance are built into daily operations. Schedule executive briefs to email or Slack, push curated datasets to BI through the API, and share filtered reports with agencies and regional teams. Set roles for buyers, analysts, and finance with field‑level permissions to protect sensitive numbers. Lock naming standards with validators so new campaigns import cleanly. For planning, clone last quarter’s structure, preload budgets, and generate tracking links in bulk to launch faster and reduce errors. With these routines, Singular becomes your operating system for planning, measuring, and iterating—turning scattered channel data into a reliable, repeatable growth workflow.