Taboola

Launch campaigns where readers already spend time. Start by choosing an objective—site actions, app installs, video views, or page visits—then install the pixel to capture events and feed back conversions. Add your product catalog or content URLs, set location, device, and language filters, and pick categories that match your offer. Use contextual and interest targets to meet people in relevant articles across news, finance, lifestyle, and tech outlets. Decide on bidding: lock a target CPA/CPC or enable automated bidding to let the system learn and adjust. Apply brand controls up front (category blocks, sensitive topics, URL exclusions) and use pre-bid filters to keep placements aligned with your standards.

Build creative the fast way. Upload a handful of images or short clips, write multiple titles and descriptions, and let combinations rotate to find winners. Keep each variation aligned to a single promise, price, or benefit. Preview how units render on mobile and desktop feeds; trim images, add logos, and swap backgrounds to meet policy and improve clarity. For content campaigns, pair editorial headlines with clear calls to action; for commerce, show price and shipping in the first 45 characters. Set up rules to pause underperforming variants automatically (for example, after 1,000 impressions without clicks) and shift budget to assets that beat your baseline CTR or CPA. more