Scorpion

Open the dashboard, set your service radius, and choose the neighborhoods you want to win. Start by connecting ad accounts, your phone system, and your calendar or CRM so every click, call, and booking is captured. Use the market scan to pinpoint competitors, demand trends, and top queries in your area. From there, pick clear goals—calls, appointments, form fills—and spin up ad sets tied to those outcomes. Build fast, on-brand landing pages with click-to-call buttons, appointment widgets, and trust signals (licenses, reviews, before/after photos). Launch with A/B tests for headlines, offers, and images so you know what converts on each block, ZIP code, or city.

Run campaigns day to day without guesswork. Set budgets by channel and location, then let rules move spend toward ads and neighborhoods with the best cost per lead. Create guardrails—daily caps, CPA targets, and pause thresholds—so you don’t overspend while you sleep. Turn on alerts to catch what matters in real time: a surge of missed calls, a form error, a campaign overshooting its limit, or a drop in conversion rate. Use prebuilt dashboards to see which keywords generate actual revenue, not just clicks, by tying calls and bookings back to jobs closed. Tag calls by service type (e.g., water heater, Invisalign, personal injury) and shift funds to the work that brings profit.

Keep your local presence fresh and discoverable. Draft service pages and city pages that match how people search in your territory, then publish with a few clicks. Create recurring posts for Google Business Profile and social, schedule promos tied to seasonality (AC tune-ups, spring cleanups, back-to-school checkups), and route inbound messages to a shared inbox so your team can reply fast. Queue review requests after completed jobs via SMS or email, respond from one place, and escalate unhappy customers for a quick recovery call. If you run multiple locations, clone high-performing pages and campaigns, swap the city details, and go live in minutes with consistent branding.

Close the loop each week with hard numbers. Review blended performance across ads, maps, organic search, and referrals. Track cost per lead, cost per job, and return on ad spend, then reallocate budgets with a single approval. Use report templates for owners and managers, schedule them to hit inboxes every Monday, and include recorded call samples so teams hear what high-intent leads sound like. Test new neighborhoods, raise bids on peak hours, and pause low-quality terms. Forecast next month’s demand using recent win rates, set a spend plan, and lock it with permissions so only the right people can change it. Save your best setups as playbooks for seasonal spikes or emergency services, and redeploy them with one click when demand hits.