Maralytics

Plug Maralytics into your point-of-sale and tie marketing directly to transactions. Setup is straightforward: choose your POS (Vend, Square, Xero, or Kounta by Lightspeed), authenticate, map stores and products, and you are ready to track. Create campaign entries for whatever you plan to run - print flyers, radio, sponsorships, in-store signage, social, search, or email. As sales come in, Maralytics links revenue and costs to each initiative so you can see impact without spreadsheets or manual uploads.

Use it as your daily control panel. Set targets and budgets, add promo codes or UTM links, and brief frontline staff with quick POS prompts to capture source at checkout. A cafe can test two brunch offers - one via a street poster, one via Instagram - and see which fills seats faster. A tour operator can compare referrals from hotel partners against paid search. A boutique retailer can weigh a window display against a TikTok ad. Online orders attribute automatically with tracking codes; in-person sales use fast tags or discount buttons so the line keeps moving.

When it is time to review, build a report in seconds. Pick the period, channels, and locations; Maralytics calculates revenue, gross margin, cost, payback, and ROI by campaign. Drill down by item, category, hour, or staff to spot patterns. Save favorite views, export to PDF or CSV, or produce a board-ready summary with a single click. You can also schedule recurring emails so stakeholders get the same numbers on a cadence without chasing updates. more