Easy Email List Management - You can deal with as many mailing lists at the same time as you want. You can copy subscribers across mailing lists, and create new targeted mailing lists based on a number of existing mailing lists.
Subscribe And Unsubscribe Automation - Adds new people to your mailing lists and removes the ones who wants to unsubscribe automatically. You do not need to spend your time anymore to manually sort this out, and the new people are added to your mailing lists along with all the personal details submitted through the "subscribe" web form.
Automatic Bounce-Back Management - Automatically removes people from your mailing lists whose email addresses are invalid or non-existent. Manual Removal of bad email addresses based on messages sent by "MAILER-DAEMON" is hard and time consuming. You have much better things to do.