Ironsource

Turn on the revenue engine the moment your build ships. Start by adding the SDK, verifying test devices, and mapping placements for rewarded, interstitial, and banner inventory. Create your first setup with hybrid bidding and fallback waterfalls, set smart floors by geo and OS, and add pacing plus frequency caps so sessions aren’t overwhelmed. Spin up two variants—one with lighter ad load, one with aggressive floors—and let the A/B tool pick a winner based on ARPDAU, retention, and complaint rate. Use the live dashboard to watch eCPM, fill, and impressions in real time, and enable alerts if a network underperforms or latency spikes. When you’re ready, push the same configuration to additional titles with templated rules.

Next, drive growth without leaving the console. Connect attribution, define ROAS or CPA targets by cohort day, and launch campaigns across regions with creative sets tailored to each audience. Let automated budget allocation shift spend toward high-quality traffic, while you track D0–D7 payback and LTV. Iterate creatives quickly—swap video cuts, test playables, adjust end cards—then promote winners with a click. Use suppression lists to avoid retargeting recent installers, deep link to specific in-app moments, and build lookalikes from your best spenders. If fraud indicators rise, tighten verification and exclude sources on the fly.

Use product levers to unlock more value per user. Configure remote parameters for onboarding, ad timing, and paywalls so you can ship experiments without an app update. Place rewarded video at natural breaks, pilot an offerwall for low-ARPU markets, and gate interstitials for recent purchasers to protect IAP. Compare cohorts by country, device, and install source to find segments that respond to higher floors or reduced ad frequency. Build a cross-promo carousel that invites players from your legacy title into your new release, and measure uplift in day-one retention and ARPU.

Scale operations with automation and guardrails. Export revenue and event streams to your data warehouse for modeling, or hit the API to bulk-edit floors, waterfalls, and caps across dozens of apps. Schedule changes for off-peak hours, route anomaly alerts to Slack, and keep an audit trail for every tweak. Manage consent flows to stay compliant, enforce rules for kids content, and use the QA suite to validate placements, auction wins, and creatives before rollout. Role-based permissions help UA, monetization, and product teams work in parallel—so builders ship features while growth runs itself.