GoToWebinar

Turn signups into pipeline by treating every session like a campaign. In GoToWebinar, start by choosing live or pre-recorded format, then brand everything—registration page, reminder emails, and waiting room—with your colors and logo. Add required fields (role, company size, use case) to qualify registrants up front, and enable payments if the event is paid. Set capacity, date, and time; layer in automatic reminders (e.g., 1 week, 1 day, 1 hour) to reduce no-shows. Send email invitations directly or import a list, and publish the link on social channels. Calendar integration helps attendees lock the slot with one click.\n\nOn event day, streamline delivery. Load slides, queue videos, and verify audio before going live. Use screen share for product walkthroughs, code reviews, or design critiques, and switch presenters without dropping the room. Keep attention high with polls at key moments; answer questions via the Q&A queue while a moderator manages chat. The engagement meter shows if viewers drift—tighten pacing or launch an interactive element when scores dip. Flag unanswered questions for follow-up, bookmark notable moments, and record the entire session for replay. Handouts and links can be shared instantly for trials, documentation, or pricing.\n\nAutomate your funnel with evergreen sessions. Use the automated timeline to stitch together a recorded talk, timed polls, CTAs, and handouts so viewers experience a guided flow. Configure rules that trigger messages or actions based on clicks, watch time, or inactivity. Offer on-demand access behind a registration gate to keep lead capture intact. For global audiences, schedule multiple showings or let prospects watch anytime on mobile. Pair this with topic-specific minis (feature deep dives, onboarding lessons, or partner showcases) to create a content series prospects can binge.\n\nClose the loop with data. Review attendance, average watch time, poll results, chat volume, and Q&A activity to score interest. Segment follow-ups: send a trial to those who clicked the CTA, booking links to high-engagement attendees, and a concise recap to no-shows. Export attendee data to your CRM or marketing platform, and benchmark conversion from registration to attendance to meeting booked. Clip highlights for social, embed the full replay on your site, and iterate using the report to refine your next run. With consistent prep, tight facilitation, and thoughtful automation, GoToWebinar becomes a repeatable engine for demand, education, and customer expansion.