Android-to-iOS migration: hard facts from CIRP
Apple does have the signs of a cult to it, there’s no argument about that. The following is very loyal, and the ecosystem, you have to admit it, fosters this loyalty. Critics say that it’s just hard to get out once you’re trapped inside, but power users point to how convenient it is to work and live when all the devices you use bear the Apple logo.
You could think that it’s a matter of first contact: if you start off with an Android phone and a Windows PC, they are your operating systems of choice for the rest of your life. Likewise for iPhones and MacBooks. But, as it turns out, people do migrate from one OS to another, and CIRP (Consumer Intelligence Research Partners) keeps tabs on this process.
According to the company, last spring the Android-to-iOS migration hit a 5-year high, with 15% of new iPhones bought in the US ending up owned by those who have previously been using devices powered by Android. This year, however, the figure is only 13%. It may feel like a slight drop, but it’s not the lowest point, which occurred in 2021 (11%).
All in all, the OS migration rate has been fluctuating within the range from 10% to 15% for several years now, which reflects lack of breakthroughs and killer features from any side that could tip the scales.
Why do people change mobile OS?
The report doesn’t cover this part of the matter, but we can always speculate that the reasons are utilitarian and/or social. The former are rational, something along the lines of “I choose iOS because it’s convenient, and I’m already in the ecosystem with my Mac”; the latter may stem from peer pressure and desire to “join the club.”
If migrating to an iPhone or a Mac is something you’re about to do, check out the Migration section of Mac Informer’s collection:
Don’t forget your instance of Mac Informer itself, it keeps everything updated, fresh, and tidy:
