SiteGenesis 1.0 automates common tasks for editing and maintaining web sites, including headers, footers, breadcrumbs, image size insertion, and HTML source protection. SiteGenesis lets website authors focus on their content and revenue without worrying about repetitive site maintenance tasks. SiteGenesis lets users automatically place ads on their pages to increase site revenue without manual ad maintenance. SiteGenesis is also user extensible with customizable macros to save web site authors time with markup unique to their sites. SiteGenesis includes both a user-friendly GUI as well as a command-line option. The GUI can be used for interactive work. The command-line version can be used to execute SiteGenesis automatically from scripts or automatic jobs.