JustControl.it

Kick off by connecting every place you spend or track—ad platforms, attribution tools, ecommerce backends, and your internal DB—to JustControl.it. The connection wizard detects common fields and helps you standardize naming, currencies, and time zones in minutes. Set up join keys to blend costs with conversions or revenue, and add rules to fix UTMs, trim prefixes, or split placement names into channel, campaign, ad set, and creative. Use the preview to validate how records will look after transformation, then publish the flow so new data lands in a clean, consistent model without manual sheets.

Once pipelines are live, switch to day‑to‑day operations. Build an operations board that tracks spend, CPA/ROAS, and pacing against targets across all networks. Schedule refreshes by hour or by day, and let alerts ping Slack or email when spend spikes, conversions drop, or a source stops sending. Reconciliation runs in the background: it cross‑checks costs, clicks, and orders across sources, flags gaps or duplicates, and highlights what needs attention. Resolve issues with one‑click fixes or auto‑rules (example: map ‘US’ and ‘United States’ together, auto‑fill missing currency, ignore test orders).

For reporting, create no‑code views with drag‑and‑drop dimensions and measures. Group by brand, market, device, or creative; compare periods; and build custom metrics like blended CAC, net revenue after fees, or payback. Save filters for reusable views (paid search only, Facebook prospecting, or specific clients), then share read‑only links, schedule PDF or CSV emails, or sync results to Sheets and warehouses like BigQuery or Snowflake. Agencies can maintain separate workspaces per client and apply templates so the same report structure rolls out in seconds. Each account runs in an isolated environment for performance and compliance.

Advanced users can take it further. Compose multi‑step transformations to attribute revenue to touchpoints, compute cohort LTV by acquisition month, normalize currencies with daily rates, or label creatives with NLP tags for faster analysis. Expose curated datasets through the API for your BI stack, or trigger webhooks to kick off downstream jobs when a dataset finishes. Clone pipelines between projects, document calculation logic, and audit changes over time so teams stay aligned. In short: set up once, automate checks, and keep a single, reliable truth that drives faster decisions.