Edna

Engage, convert, and support customers with omnichannel messaging and in-chat actions
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Shareware
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Open Edna, pick a goal, and ship a customer touchpoint in minutes. Select an audience—first-time visitors, repeat buyers, lapsed users—using filters like geography, spend, or last activity. Draft a message with merge fields for name, item, or delivery date, then choose channels: WhatsApp, SMS, email, push, or web chat. Schedule it, or trigger it from events such as signup, checkout, or shipment. Add quiet hours and frequency caps, run A/B tests, and watch clicks and conversions roll into a single journey view.

Want to move stock or reward loyalty? Create targeted offers with rules for tiers, regions, or cart size, and auto-issue unique codes. Pair promotions with real-time assistance: embed Edna Chat, connect a knowledge base, and route complex questions to the right team with skills and SLAs. Nudge hesitating visitors with a proactive prompt, show quick replies, and let them share photos or files so agents can resolve issues without email back-and-forth.

Turn interest into completion inside the thread. With Edna Flows, build lightweight signups (OTP, magic link), collect IDs or proofs via camera upload, run checks, and confirm identity. Add payment links or in-chat checkout with your gateway, send receipts, and update orders automatically. Typical paths include banking KYC, warranty registration, appointment booking, course enrollment, or donations—no page reloads, no lost context. more

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Review summary

Features

  • Audience segmentation with behavioral and attribute filters
  • Omnichannel messaging: WhatsApp, SMS, email, push, web chat
  • Personalization with variables, templates, and media
  • A/B testing and send-time optimization
  • Event-driven automation and frequency/quiet-hour controls
  • Embedded real-time chat with knowledge base and agent routing
  • Visual flow builder for signup, KYC, uploads, and approvals
  • In-thread payments, payment links, and receipts
  • Unified inbox with SLAs, skills-based routing, and macros
  • Analytics with journey timelines, attribution, and cohorts
  • Compliance: consent capture, opt-out management, audit logs
  • Integrations via webhooks and gateways

How It’s Used

  • Product launches and feature announcements
  • Back-in-stock and price-drop alerts
  • Onboarding and activation sequences
  • Event and appointment reminders with reschedule links
  • Cart recovery and browse abandonment nudges
  • Subscription renewal and failed payment recovery
  • Banking or insurance KYC and document collection
  • Warranty registration and proof-of-purchase uploads
  • Course enrollment and donation checkout in chat
  • Order status updates and post-purchase support
  • NPS/CSAT surveys with CRM enrichment
  • B2B lead qualification and meeting scheduling

Plans & Pricing

Edna

Custom

Build trust with branded profile
Highly secure end to end encryption
Use rich media to drive better engagement
Facilitate interactivity with buttons
Go local with share a location

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