Automatum

Launch, manage, and co-sell on cloud storefronts with CRM-connected workflows.
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Turn marketplace selling into a repeatable playbook. With Automatum, you move from idea to live offer on major cloud storefronts by following clear, guided steps. Connect your AWS, Azure, and Google Cloud vendor accounts, import pricing and packaging, and use built‑in checks to validate metadata, tax categories, and legal terms. Preview how your pages and SKUs will appear before submitting, then publish with confidence. When plans change, update pricing, versions, and regions from one place and roll those changes across storefronts without breaking entitlements.

Once your listing is live, keep every deal in sync with your CRM. Map fields to Salesforce, HubSpot, or Dynamics and let Automatum create and update opportunities as prospects browse, trial, or buy through the cloud store. Reps can generate private offers, set term lengths, add credits, and push them to customers without leaving the CRM. Entitlements, usage, and renewals flow back automatically so finance and RevOps always see the latest ARR and consumption. Build quote‑to‑cash rules for approvals, invoicing, tax handling, and booking, and export clean data to your ERP.

Activate the co‑sell motion in a few clicks. Register your solution with cloud providers, tag ideal customer profiles, and share qualified pipeline to request seller assistance. Use prebuilt templates to create co‑branded emails and landing pages aligned to provider playbooks, then track sourced versus influenced revenue by campaign. Manage MDF requests, attach receipts, and compare spend to closed‑won performance. Partner managers get a single view of status, blockers, and next actions across all providers.

Keep teams coordinated with a shared inbox that centralizes vendor messages, buyer questions, and renewal alerts. Route threads by account, SLA, or owner and trigger playbooks for trials, upsells, and expansions. Dashboards surface what matters: listing conversion rates, offer acceptance time, average discount, and time‑to‑publish by provider. Built‑in change logs and roles protect compliance, while sandbox environments let you test flows safely. If you need a hand, Automatum’s experts run onboarding workshops, office hours, and deal reviews so your sellers and partners ramp fast and hit quota through cloud channels.

Review summary

Features

  • Guided listing builder for AWS, Azure, and Google Cloud storefronts
  • Automated validation and preview for offers, SKUs, and terms
  • Private offer creation, entitlement, and usage management
  • Native CRM sync with Salesforce, HubSpot, and Dynamics
  • Co-sell registration, pipeline sharing, and request tracking
  • Quote-to-cash automation for pricing, invoicing, and taxes
  • Shared team inbox with SLA routing and playbooks
  • Analytics for conversions, CTR, ACV, and time-to-publish
  • Role-based access controls, audit logs, and sandbox testing
  • Expert onboarding, templates, and ongoing training

How It’s Used

  • Launch a new SaaS offer on AWS Marketplace in under a week
  • Map marketplace events to Salesforce and auto-create opportunities
  • Build and send a private offer that updates the CRM stage on acceptance
  • Register a deal for co-sell and request seller assistance from providers
  • Run co-branded campaigns with provider-approved templates
  • Manage renewals and expansions using shared inbox playbooks
  • Reconcile usage-based billing and export summaries to finance systems
  • Track MDF requests and measure influenced revenue per campaign
  • Localize listings and pricing for new regions and resellers
  • Create executive dashboards for partner-sourced pipeline and win rates

Plans & Pricing

Startup Plan

$4,500.00 per year

Smart Onboard (up to 2)
Metering
Simple Analytics
Private offers

Scale-up Plan

$9,000.00 per year

Includes features of Startup plan, plus
Smart onboard (up to 2)
Slack/Teams Integrations
Advanced Reporting

Enterprise Plan

$20,000.00 per year

Inclues features of Scale-up plan, plus
Smart onboard (up to 5)
Deal Support
Co-sell Advisory
CRM Integrations

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