AdCritter

Start by telling the platform what you want: awareness, site traffic, or conversions. Drop in your display or video assets, then choose where they should appear—web, mobile apps, or both. Build your targeting in layers: demographics for who, contextual topics and keywords for what, and specific site lists or exclusions for where. If you need premium inventory, attach a private marketplace deal. Lock in guardrails with brand-safety filters and fraud protection, then set a frequency cap so people don’t see your ad too often. Save the setup as a template so your next campaign launches in minutes.

For local reach, open the map and draw your coverage. Pick one or many cities, stack ZIP codes, or enter a street address and set a precise radius—even down to a single building. Combine that with dayparting to show ads only during open hours or peak foot traffic. A restaurant can fence its delivery zone; a real estate team can target a condo tower; an event promoter can ring the venue all weekend. Use mobile placements to reach people on the go, and layer in contextual rules so sports fans near the stadium see your offer while browsing relevant content.

Retargeting is just as simple. Install the pixel, choose a single catch‑all audience for every visitor, or create segments based on pages viewed, products added to cart, or time on site. Craft different messages for each group—welcome back for homepage visitors, urgency for cart abandoners, upsells for past purchasers—and set unique caps and budgets. If you want to accelerate results, enable AI optimization to automatically shift spend toward audiences, creatives, and placements that are converting right now.

Optimization and reporting happen continuously. Real-time bidding ensures you only pay for impressions that meet your criteria, while budget pacing keeps your spend on track by day or by campaign. A/B test creatives, adjust bids, and refine geo or audience settings without pausing delivery. Live dashboards surface reach, frequency, CTR, viewability, and CPA, and you can schedule client-ready reports or share instant links. When you’re ready to scale beyond search and social, replicate your winning setup across channels from a single interface—same workflow, broader reach, consistent controls.