ADCostly

Open ADCostly before you set your daily budget. Select your campaign goal, the audiences you’re considering (interests, demographics, lookalikes), and the formats and placements you plan to run. The dashboard returns expected click and acquisition prices for each combination by country and time range, so you can compare plans side by side. Toggle week, month, or quarter to see seasonal shifts. Test different CTA options (Shop Now, Learn More, Install) to see which tends to lower acquisition costs. Lock a target CPC/CPA, then let the planner estimate reach and conversions that budget could buy in each market. Use this to set bid caps and daily limits based on data, not guesswork. Save the scenario and export it as the pre-launch plan.

When you need competitive context, search by brand, app, or category. ADCostly surfaces benchmarks for similar advertisers, including typical costs by country, placement, format, and CTA. Sort to spot underpriced regions or placements rivals rely on. Drill into a country to view trendlines and variance, then flag dates with seasonal lifts. Use the interest explorer to test audience ideas; enter a seed term and get related interests with indicative price ranges and relative demand. Build a short list of segments and attach them to your scenario. Export the table to a spreadsheet or your BI tool for a deeper pass. The aim: choose targets where you can win on cost before you write a line of copy. more