Unbabel

Teams use Unbabel to translate everyday customer and content work without routing everything through a separate localization queue. A support agent can answer a ticket in their own language, send it, and have the reply delivered to the customer in the customer’s language with the right level of review applied in the background. Incoming messages can be translated for the agent to read, then outgoing responses can be translated back, keeping response times steady even when volume spikes.

For knowledge bases, product pages, and release notes, writers can publish in one source language and push updates to other languages as part of the normal publishing cycle. When content changes, the same workflow can re-translate only what’s new, reducing rework and keeping multilingual pages aligned. Marketing teams can also localize campaign copy and help center articles faster by choosing turnaround options that match deadlines.

Operations teams typically set rules for which channels need extra review and which can rely more on automation, then apply those rules across tools like Salesforce, Zendesk, and Intercom. Quality signals help decide what needs human attention first, so reviewers focus on high-impact messages instead of sampling at random. The result is a repeatable process for multilingual support and content updates, with fewer manual handoffs and clearer control over cost, speed, and output quality.