MarketingTracker
4.8
9 votes
Start by turning raw signals into a working control room. Connect ad platforms, web analytics, retail POS, social listening, and brand tracking in a few clicks, then unify names and map dimensions so search, social, and retail align under one taxonomy. Define the KPIs you actually run the business on—revenue, ROAS, CPA, share, awareness—and create derived metrics with custom formulas. Save market and brand collections, set refresh schedules, and apply color thresholds for quick scans. Each morning, open your overview, filter by region or retailer, jump to anomalies flagged overnight, and leave an inline note so the team sees context where it matters.
Run weekly campaign reviews without juggling spreadsheets. Open the campaign workspace, compare period-over-period and target vs. actual, and drill down to creative, placement, audience, and geo to find saturation or waste. Use funnel and path views to isolate drop-offs; overlay spend and outcome curves to validate channel mix; and switch to heatmaps to spot underperforming combinations at a glance. When you see a spike or slide, add an annotation, tag an owner, and attach the exact filtered state so follow-ups land on the same numbers. Convert that slice into a reusable card on your team board so you can revisit results after optimizations roll out. If an experiment is running, group exposed vs. control and capture uplift with a single click. more
Marketingtracker
Custom
Advanced marketing analytics
Save time with automated updates
Visualize and share insights
Data connectors
Collaborate with users within the company
FastTrack for agencies
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