Lead Forensics

You don’t need more traffic—you need names, context, and timing your team can act on. Start by dropping the tracking code on your site, connecting your CRM, and defining your ideal customer profile. Build multi-factor scoring rules (industry, location, pages viewed, session depth, returning visits) and set up automatic routing so high-fit accounts land with the right owner. Create alert policies for target lists—send immediate notifications to Slack or email when a priority company lands on pricing, downloads a resource, or returns for the third time. Tailor dashboards to the people who’ll use them: SDR queue, AE pipeline view, and a marketing attribution board.

For daily prospecting, reps open Lead Forensics each morning to a prioritized queue instead of a blank page. Click into an account to see what they explored, where they came from, and how often they engaged. Pull decision-maker details from the built-in contact database or auto-enrich with the email scrapper when gaps exist. Use visit context to craft relevant outreach: reference the pages they viewed, include resources tied to their interest, and set follow-up tasks with scheduled reminders. If engagement spikes mid-day, the alert fires and the record is already assigned—call, email, or book a meeting without switching tools. When the conversation moves forward, push the account and contacts to your CRM with one click and keep the activity log synced. more