Customerlytics

Turn your store’s order history into a predictable source of new shoppers. Connect your Shopify account, let Customerlytics pull in customers and purchases, and spin up high-quality prospecting audiences for Meta in minutes. The app scores each buyer on recency, frequency, spend, and product interest, then builds clean seed lists that refresh on a schedule. You choose the segments; Customerlytics handles hashing, syncing, and delivery to Facebook and Instagram so you can launch with confidence and keep it all updated without spreadsheets.

Start with quick-win segments. Create a “VIP buyers” seed (top 10% by lifetime value), a “recent first-time purchasers” seed (last 30 days), and a “category loyalists” seed (e.g., skincare-only). Exclude refunds, one-off coupon hunters, and internal test orders. Push each seed to Meta as a Custom Audience, then generate 1%, 2–3%, and 5% lookalikes per country you sell in. Apply automatic exclusions: all current customers, active subscribers, and site visitors in the past 14 days. Set refresh to weekly so your lists evolve with your business, and enable overlap checks to avoid cannibalizing performance between ad sets.

Build campaigns that map to these audiences. Pair your 1% lookalike with conversion-optimized ads and your strongest evergreen creative. Use 2–3% lookalikes for scale once CPA stabilizes, and reserve 5%+ tiers for testing new hooks or broad geos. Attach product-set creative to category lookalikes and value-optimized bidding to VIP lookalikes. Keep budgets simple: one ad set per lookalike tier, 3–5 ads per set, lowest-cost bid to start. Layer in exclusions from Customerlytics’ synced suppression lists and cap frequency on smaller markets to protect efficiency. When performance holds for 7 days, let the app auto-expand the audience tier or recommend the next segment to seed.

Measure and iterate inside Customerlytics. Track match rate, audience growth, and attributed CPA/ROAS by segment. Get alerts when a seed drops below the optimal size, when overlap rises, or when a creative batch burns out. If order volume is light, extend the lookback window, merge adjacent categories, or combine multiple smaller countries into a regional seed. For new launches, pre-seed with waitlist signups and early purchasers, then roll into a 1% lookalike once you hit 1,000 matches. Privacy is built in: identifiers are hashed before transfer, opt-outs are honored, and suppression lists stay current for GDPR/CCPA compliance. Share live links with your team or agency so everyone works from the same source of truth.