Audience tdX

Open Audience tdX, connect your ad accounts, and set a clear goal: lower CPA, higher ROAS, or faster volume. Import recent performance, define your guardrails (daily cap, geo, devices, frequency), and map conversions. The platform’s predictive models scan historical signals and current benchmarks, then propose a spend distribution and flight plan for search, social, programmatic display, online video, native placements, and connected TV. Preview reach and expected outcomes before committing. Use scenarios to compare “performance-first,” “reach-first,” or “balanced” plans, then lock the version that fits your targets and cashflow.

Move from plan to launch without jumping between tools. Build campaigns from reusable templates, push them to the channels you choose, and auto-attach UTMs, naming conventions, and pixels. Bulk-generate creative variations, upload product feeds for dynamic units, and set brand controls and frequency rules. Set pacing by daypart, assign learning budgets for new segments, and schedule creative rotations. Audience tdX syncs with your stacks for identity, conversion APIs, and CRM uploads, making it simple to seed lookalikes, retarget site visitors, or exclude customers. When you’re ready, activate with one click and the system enforces your guardrails from the start.

Optimization is continuous and hands-off when you need it. Watch live performance by channel, placement, audience cohort, creative, and region. Get alerts for anomalies, fatigue, or wasted spend. Use auto-rules to reallocate budgets, shift bids, throttle underperformers, and push dollars toward winners by margin, LTV, or predicted lift. Launch structured tests—audience vs. creative vs. offer—and let the platform declare winners with clean naming and statistical safeguards. For upper-funnel efforts like CTV, track downstream impact with incrementality or holdouts. For blended plays, compare last-click, data-driven, and modeled views so you can decide with context, not guesswork.

Reporting is built for speed and sharing. Create role-based dashboards for acquisition managers, channel owners, and execs. Save views for weekly standups (e.g., Paid Social Efficiency, Search Coverage, Creative Heatmap), annotate key events, and export to Sheets, CSV, Slack, or your warehouse. Share read-only links with stakeholders and schedule automated summaries. Use the API to pipe performance back into your BI stack. With governance, audit logs, and permissions, your team can scale experiments without losing control. The outcome: faster planning, cleaner launches, smarter spend shifts, and a measurable impact on pipeline and revenue—run from one place.