Start by setting up your first campaign in minutes. Connect a wallet or account, fund it, and set a clear goal: reach, clicks, or conversions. Choose CPM or CPC, then apply targeting by location, device, language, and context. Upload display, video, or native assets; automated checks validate sizes, malware, and policy compliance. Set bids, daily and total caps, and frequency limits to keep spend predictable. Add brand and site allowlists or blocks. Preview projected reach and cost, then publish. Once live, track performance by source, creative, and audience in real time. Pause weak inventory with a click and use rules to raise bids when conversion rate trends up or to shut off any feed that crosses a fraud threshold.
For publishers and creators, onboarding is just as direct. Verify your site, app, or 3D space, generate ad units, and place the lightweight tag or SDK where you want placements to render. Choose accepted formats and sizes, set price floors, and label content categories so compatible demand finds you. Use blocklists to keep out sensitive advertisers, or require pre-approval. Toggle lazy-load and viewability options to protect user experience. Preview units across screens, connect a payout wallet, and pick a payout cadence—per threshold or on schedule. As impressions and clicks accrue, revenue settles automatically without month-end reconciliation or manual invoicing. more
Optimization, trust, and accounting are part of daily operations. Dashboards update continuously with spend, revenue, eCPM, CTR, conversion metrics, and paths to conversion. Every event includes a verifiable receipt, making reconciliation and audits straightforward—export detailed logs or stream them to your BI stack. Invalid-traffic controls flag anomalies, bots, and click farms; suspicious sources can be auto-frozen while evidence is collected. Disputes include cryptographic proofs and time-stamped logs, so resolution is fast and fair. Settlements run by smart contracts according to rules you set, eliminating net-30/60 delays and hidden adjustments. Finance teams can schedule exports, lock periods, and map wallet transactions to campaign IDs for clean books.
Developers and advanced teams can extend everything via APIs and webhooks. Spin up campaigns, rotate creatives, and adjust bids programmatically from your backend. Build custom pacing, bid shading, or inventory scoring models that react to market signals in real time. Integrate with your CMS to auto-create ad slots on new posts, or with your game engine to request auctions for active scenes. Pass consent signals and metadata for privacy compliance, and enforce brand-safety tags through your pipeline. Trigger Slack alerts when CPA spikes, sync performance to your data warehouse, and run scheduled experiments that pause the loser automatically. With direct settlement and auditable logs, you can ship growth playbooks faster and prove results without waiting on intermediaries.
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