Video Converter Master is a video conversion utility that was primarily designed to be easy to use. Thus, it has a very simple graphical user interface with drag and drop functionality and it is missing some features that you would normally see in video converters, such as a video editor and access to advanced video conversion settings. To make up for that, the application includes a long list of video conversion profiles, which are pre-configured conversion settings that will result in files optimized for playback on specific devices.
I thought format support was going to be limited, but I was wrong. This utility lets you convert your video files into 12 different video and 9 audio formats. The most popular ones are available. There are conversion profiles for iPhones, iPods, iPads, Android smartphones, PMPs, PS3s, PSPs, Xbox 360, and a few other devices.
The process couldn't really be simpler. You simply need to drag the file that you want to convert onto the application, and select a profile or format. Then just click "Start" and wait for the application to convert the file.
I tested the app with an MKV file, which I converted into HD H.264. It was 30 seconds long and it took the application over 4 minutes to convert it. In my experience, this is rather slow. Operations with standard definition files weren't that slow with this converter.