myPhotoEdit is the image editor for all and sundry.
I've not written myPhotoEdit to have another Photoshop or Pixelmator wannabe clone.
I had the other 99 percent of our daily image editing tasks in mind. Like enhancing, cropping and exporting a picture for a weblog entry, an article or a presentation and how this basic and time consuming tasks could be improved and simplified...
First of all - speed matters. In the time Photoshop starts, you've already enhanced, cropped and saved one or two images with myPhotoEdit.
Second - those tasks need to be as easy to perform as possible. myPhotoEdit is especially made to be flexible, very speedy and clear while doing common editing.
And third - only because editing becomes a no-brainer with myPhotoEdit, this doesn't mean the results are ordinary. Quiet the opposite is true. With myPhotoEdit everyone can come up with world-class results in a blink.