Link HUB is your iPhone, iPad and Mac dashboard to store and quickly launch important links, being them URLs to visit websites or URL scheme links to run specific shortcuts, deep-link into apps, execute web-based automations or whatever else you can think of.
You can also configure Link HUB for people you love who are less familiar with technology than yourself, and give them a single place, with easy to tap buttons to execute multiple operations. In addition, the tool has the ability to open a specific URL when you interact with a NFC tag that the app previously encoded, allowing any kind of automation you can imagine.