GarageSale is a slick, full-featured client application for the eBay online auction system.
Create and manage your auctions with ease.
Develop professional, attractive listings. GarageSale features iPhoto integration, what-you-see-is-what-you-get (WYSIWYG) text editing, free image hosting, and over 130 free auction designs. And with these features, among many more, it's never been easier to create professional, eye-catching eBay listings.
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Nowhere in the information above it is said there was a cost for this program until you download it and try to use it. I understand that people need to be paid for their work, it just shouldn't be a secret.
Probably the easiest to use app for creating html style listings for eBay