This application was designed to offer you a simple and quick way to turn plain photos into stunning pictures by adding visual effects. The program works with a wide variety of image formats, lets you choose from many beautiful effects, and can publish your pictures on various social networking websites.
Besides allowing you to alter pictures by applying visual effects, this program also enables you to transform photos into clips. You can add various effects to your personal pictures and publish the final videos on websites like Facebook or Twitter.
All you need to do in order to use this utility is to import a picture, choose the preferred visual effect, and export or publish the output file. A good thing is that the application lets you preview the image or animated picture before saving it.
The free version of this program offers you a limited amount of visual effects and doesn't let you export the final image. So, you don't know which are the supported output formats until you purchase the full version of the app. However, when using the free version, you can post the picture or clip on the supported websites.
Another thing I noticed while testing the utility was that it doesn't provide you with support for batch processing. This aspect might prove to be quite annoying to users who wish to alter multiple pictures at the same time, applying the same visual effect.
In my opinion, you should test the free version of the app before buying it and check if the results match your requirements. Afterwards, you can decide if it's worth buying it for your Mac or not.