Box Branches

Apple start selling its newest product, Vision Pro headset, on February 2, 2024. In the runup, it released a supporting video and published contents of the box.

Unlike the earlier moves of this sort, this time it's not a forced decision.

Vision Pro is here to stay. Apple showcases how companies are using the set for purposes other than entertainment.

Apple Watch was never designed to be just a device telling time. Its maker continues to extend the list of what the watch is capable of.

Apple knows how to innovate and disrupt, with iPhone being probably the best manifestation of this ability. Now it aims at gesture-based control.